This event held in NYC at the end of September 2024 is a commercial products showcase of Edifier, an audio equipment company. I worked in the company as a graphic design intern in the summer of 2024 and produced a series of graphic visualizations for this event. I fully contributed to the conceptual posters for the 6 product lines, and collaborated with my colleagues on the venue setups, social media materials, poster printing, etc.
Final Deliverables
Process
The first information I received was the location and form of the event. The program manager mentioned Broadway Boogie Woogie by Mondrian, which also has a background in NYC. Therefore, red, yellow, and blue were the initial color palettes of the whole visualization.
Based on this series of inspirations and products features, a list of keywords were written down as the initial prompt for this event:
Bauhaus, futuristic, saturation, noise, noise-cancellation, soundwave, experience, immersive, line-art, etc.
The first poster decided was "Dive into Serenity". These headphones focus features noise cancellation, so a contrast between "noise" and "no noise" would be interesting. I tried a series of noise pattern vs. clean background, and finally, we chose the verb "dive" to emphasize the switch from noisy world to the music realm. Based on the first poster, I decided that I will make more experiments on "gradients" of noise in black and white.
As the process was pushed forward, we saw more renderings and actual materials. We realized that it was probably not the best idea to keep the room red, blue and yellow, so we changed everything to a shallow beige color, which spoke to the posters and were more compatible with the products.
Product Cards
The product cards from last year was simple: photo of the product on one side and specs on the other. This year, I wanted to make some changes to align with the big posters. I used the line version of the products which could be usually found on user menus to create a sense of "design". Through this layout, the structure and details of these products that are not usually noticed by the viewers through photos are unfolded in an unexpected way.
Inspiration Board
